Delilah Home in Home Textiles Today
So excited to be interviewed by Jennifer Marks and included in the May Sustainable Textiles edition of Home Textiles Today. #sustainability #hometextiles #sustainable #ota #liveorganic #onlyorganic #hempindustry #hemptextiles #delilahhome #delilahhomeliving #veegan #veganbusiness #veganlife #industrialhemp #environment #ecofriendly #hemp
Delilah Home launched last fall with a focus on home textiles made from natural, sustainable fi bers. The timing may have been prescient. “When we get to the other side [of the COVID-19 pandemic], clean living and cautious living are going to be the new normal,” said Michael Twer, Founder and CEO. The foundation of the brand’s collection consists of GOTS certified organic bedding and bath.
Last December, Delilah Home launched a collection of hemp sheets, a fabrication the company plans to build upon. Twer noted that millions of dollars are being invested in hemp production in the U.S. and believes the fiber has the potential to become ‘the next Pima cotton. The company’s hemp sheets were recently featured in a Wall Street Journal story evaluating the sleep experience on several direct-to-consumer sleep brands. [Editors note: HTT was quoted in the same story] The exposure “took us to a new level and put us on the map.” said Twer. “The reviews we’re getting on hemp sheets are phenomenal,” he added. Reviewers most commonly praise the breathability and cooling aspect of the sheets. “It’s helping people sleep better at night.”
The company, which also sells products through Macys.com, has added a new certification to its assortment. Delilah Home bedding and bath products can now carry the Certifi ed Vegan Logo by Vegan Action. The registered trademark, similar in nature to the kosher mark, can be applied to products that do not contain animal products or byproducts and that have not been tested on animals. The certification applies to Delilah Home’s hemp and GOTS organic products. “Delilah Home’s goal is to create an organic safe haven in your home.” said Twer. HTT
Read the full article at http://digipub.homeandtextilestoday.com/?issueID=74&pageID=10